April 5, 2017

Here's Hoping the Bard is Right! (#9)

"What's in a name? That which we call a rose, by any other name, would smell as sweet."

How can one argue with Shakespeare? (In full disclosure, I wanted to be sure I knew what I was talking about... so, yet again, hats off to Google! Cliff's Notes: Willie says names don't matter.) If you disagree, answer me this:  Is it Location, Location, Location? Or Name, Name, Name?

Now, I know that not everyone will be satisfied with the selected name because, well, because of the 107 votes cast, only 28 chose it. And yes, a whopping 41 chose "Steins." And in 3rd place, with a paltry 15 votes, was "The Inflection Point."  So, on one hand, I'm totally listening to the people...Inflection Point is out. On the other hand, no one ever said this was a democracy!

Here's my rationale: Steins is a good, strong name (after all, fun fact: Stein is German for "Rock"). And, yes, the pun would be intended (if I have to explain the pun, it's already too late for you). But 95% of the patrons in my bar won't know that I am a "Stein." So they will naturally think it's a "beer bar" and that is not the concept nor reputation I'm shooting for. I hate disappointing people (inadvertently).

BUT... given the concept is about intelligent debate, animated conversation and witty discourse... What better name can there be but (...drum roll...) WIT'S END! (...pregnant pause...cymbal rolling on floor... or... slow clap?).

So, get ready to come raise a glass at Wit's End!  (and if you really hate it... blame Shakespeare!)

Ummm, one small caveat.  And I probably shouldn't be publishing this, but...  So, there IS a Wit's End Brewing Company in Denver, Colorado who happens to have trademarked their name.  That could present an issue, but I am hoping it won't. Lawyers are investigating.  And it's Colorado, so I can only imagine they are pretty laid back folks who realize there is little chance my tiny bar will dilute their brand (or vice versa!)  Besides, I can always sell their beer!

L'chaim!
-Pete

1 comment: